World Food Championships to host Rancher's Reserve Beef Cup Final Event

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Posted May 7, 2013

The final competition event of the 2013 Rancher’s Reserve^® Beef Cup will take place in Las Vegas at the World Food Championships on Thursday, Nov. 7.

All year long, competition barbecue teams are being challenged to cook up their best and most creative dishes using the Rancher’s Reserve top sirloin – found at Safeway retailers nation-wide. Fame and fortune await the winners in this fifth category competition that will take place at select Kansas City Barbeque Society events throughout 2013.

The Rancher’s Reserve Beef Cup competition at the World Food Championships will be a bonus prize money contest available to the more than 100 champion barbecue teams that qualify to compete in the World Barbecue Championship.

The four-day World Food Championships competition, which puts culinary champions from all walks of life as they compete in seven iconic food categories, will be held Nov. 7-Nov. 10 in Las Vegas. Winners of some of the biggest and best barbecue competitions across the globe will qualify and compete in the 2013 World Barbecue Championship for their cut of the $300,000 total event prize purse and a shot at being named World Food Champion.

"The competition food universe is growing by leaps and bounds, and Rancher’s Reserve beef is excited to bring its competition to an event with the world’s best barbecue cooks and chefs all in one place," said Jim Sheeran, Vice President, Corporate Meat Merchandising for Safeway Inc. "We’re looking forward to seeing what amazing recipes and dishes will be created at the World Food Championships using our versatile and flavorful top sirloin cut."

All qualified competitors in the 2013 World Barbecue Championship are invited to register and compete in the Rancher’s Reserve Beef Cup competition. For more information and to register for the event, please visit: http://www.kcbs.us/rancherspoints.php.

About Rancher’s Reserve

Rancher’s Reserve^® Tender Beef is a beef brand available exclusively at Safeway stores. The brand is guaranteed to be tender or Safeway will refund your money back.

Safeway Inc. is a Fortune 100 company and one of the largest food and drug retailers in North America, based on sales. The company operates 1,641 stores in the United States and western Canada and had annual sales of $44.2 billion in 2012. Learn more at www.Safeway.com.

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World Food Championships to host Rancher's Reserve Beef Cup Final Event

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